浅谈建筑工程投标报价的策略与技巧

Brief Talking the Strategy and Skill of Bidding Quotation for Construction Engineering

摘要: 随着建筑行业的不断发展，市场竞争愈加激烈，投标过程中牺牲价格因素博取中标的例子比比皆是。如何正确运用投标策略与报价技巧进行合理报价，在确保企业效益的前提下提高企业中标率，已经成为广大施工企业关注的重点问题。本文通过解读建筑工程投标报价常用的策略和技巧，为施工企业的投标报价提供参考和指导，增强投标报价合理性，提高企业中标率。

Abstract: With the continuous development of the construction industry, the market competition is becoming more and more fierce. There are many examples of winning the bid at the expense of price factors in the bidding process. How to correctly use the bidding strategy and quotation skills to make a reasonable quotation and improve the bid winning rate on the premise of ensuring the enterprise benefits has become a key issue concerned by the majority of construction enterprises. In this paper, through the interpretation of construction engineering bid quotation commonly used strategies and skills, to provide reference and guidance for construction enterprises bid quotation, enhance the rationality of bidding quotation and improve the bid winning rate of enterprise.