基于武汉学院视角的大学生投资行为实证分析

An Empirical Analysis of College Students’ Investment Behavior from the Perspective of Wuhan University

摘要: 大学生作为一个特殊的社会群体，是社会中接受教育程度较高的一个群体。现代大学生许多早已开始进行各种各样的投资行为，理财观念已经深入大学生心里，本文将结合大学生成长环境和生活各种因素，分析大学生进行投资的各种动机和特征，为大学生提供更加合理的投资建议，有助于投资学的分支发展，并通过对特定对象进行研究，结合社会学和经济学，可以合理推理未来社会的经济发展，对发展群体经济，个性化经济具有重要意义。

Abstract: College students, as a special social group, are a group with higher education level in the society. Many modern college students have already begun to engage in a variety of investment behaviors, and the concept of financial management has been deeply rooted in the psychology of college stu-dents. Combined with personal growth environment and the life of various factors, analysis of vari-ous motivations and characteristics of university student to carry on the investment, provide a more reasonable investment advice for college students, help the branch development of invest-ment, through the study of a particular object, in combination with sociology and economics, it is reasonable to reasoning the future economic development of the society, the development of com-munity economy, individual economy is of great significance.