使用与满足理论视角下移动游戏产品用户参与影响研究

Research on the Influence of User Participation in Mobile Game Products from the Perspective of Usage and Satisfaction Theory

摘要: 游戏用户数量与日俱增，精品游戏的需求缺口仍然较大。版号发行收紧，中小游戏厂商面临着转型升级或等待破产的难题困境。本文基于使用与满足理论模型，分析影响用户参与的因素，发现研究用户需求的满足对提高用户参与具有重要意义。选取个人满足、社交满足作为影响用户参与的自变量，选取内容满足、技术满足作为影响个人满足的因变量，通过实证分析得出用户的个人满足、社交满足对用户参与存在正向影响，用户的内容满足、技术满足对用户的个人满足存在正向影响。最后，本文对中小游戏厂商提出建议，希望在享乐体验、社交方式、游戏内容、操作难度方面可以帮助游戏商明确吸引用户的关键，也希望国产游戏能够实现真正的百花齐放。

Abstract: With the increasing number of game users, the demand gap of boutique games is still large. With the tightening of the release number, small and medium-sized game manufacturers are facing the dilemma of transformation and upgrading or waiting for bankruptcy. Based on the theoretical model of use and satisfaction, this paper analyzes the factors that affect user participation, and finds that it is of great significance to study the satisfaction of user needs to improve user participation. Personal satisfaction and social satisfaction are selected as independent variables affecting user participation, and content satisfaction and technology satisfaction are selected as dependent varia-bles affecting personal satisfaction. Through empirical analysis, it is concluded that user’s personal satisfaction and social satisfaction have a positive impact on user participation, and user’s content satisfaction and technology satisfaction have a positive impact on user’s personal satisfaction. Fi-nally, this paper puts forward suggestions for small and medium-sized game manufacturers, hoping to help gamers clarify the key to attracting users in terms of hedonic experience, social mode, game content and operation difficulty, and also hope that domestic games can achieve a real flourishing.