基于社会科学方法论的包装设计探讨

Exploration of Packaging Design Based on Social Science Methodology

摘要: 社会科学方法论具有独特的强大价值，为人类社会认识世界做出了非常重大的贡献，也为人们改造世界提供了强大的理论指导。视觉传达设计领域中的包装设计是具有很强实践性的学科，源于自然生活，又高于自然生活。文章通过文献查阅，归纳总结等研究方法，将马克思主义与社会科学方法论中的诸多内容与包装设计相结合，进行创新探究。通过对社会科学方法论与视觉传达设计的联系展开分析，可以发现在进行包装设计时需要注意的问题及应对之策，并从科学方法论中提取对于包装设计有用的联系，提高包装设计的效果，达到预期的标准。

Abstract: Social science methodology has a unique and powerful value and has made a very significant contribution to human society’s understanding of the world, as well as providing a powerful theoretical guide for people to transform the world. Packaging design in the field of visual communication design is a discipline with strong practicality, which originates from natural life and is higher than natural life. Through literature review, induction and other research methods, the article combines many elements of Marxism and social science methodology with packaging design, and conducts an innovative investigation. By analyzing the connection between social science methodology and visual communication design, we can find out the problems and countermeasures that need to be paid attention to when designing packaging, and extract useful connections from the scientific methodology for packaging design to improve the effect of packaging design and achieve the expected standard.