《声生不息宝岛季》如何实现音综的创新发展——基于豆瓣评论数据的文本分析

How to Achieve the Innovative Development of “Endless Treasure Island Season”—Text Analysis Based on Douban Short Review Data

摘要: 随着移动互联网的快速发展，国内音乐综艺节目的发展经历了不断转型，从最初的音乐分享发展到如今的集真人秀与竞演一体的模式，但在转型的过程中，部分音综节目将重心从“音乐”转移到了“综艺”上，过度追求节目的话题流量和综艺效果，忽略了节目内容的创作。如何解决目前音综节目同质化严重的问题成为推动音综发展的入手点。本文通过爬虫技术爬取爆款音综《声生不息宝岛季》短评，对评论数据进行情感分析和文本分析，挖掘观众评论背后隐含的主题。研究结果显示，节目嘉宾、节目制作、观众体验是实现音综节目真正“不息”的立足之本，集合适的嘉宾阵容、用心的节目制作以及观众极致的视听体验于一体的音综节目才更容易获得观众的青睐。

Abstract: With the rapid development of the mobile Internet, the development of domestic music variety shows has undergone continuous transformation, from the initial music sharing to the current model of integrating reality shows and performances, but in the process of transformation, some music variety programs have shifted their focus from “music” to “variety shows”, overly pursuing the topic traffic and variety show effects of the program, and ignoring the creation of program content. How to solve the current serious problem of homogenization of audio variety programs has become the starting point for promoting the development of audio comprehensive programs. This article uses crawler technology to crawl the short review of the popular music complex “Endless Treasure Island Season”, conduct sentiment analysis and text analysis on the review data, and explore the hidden themes behind the audience comments. The research results show that program guests, program production and audience experience are the foundation for realizing the true “endless” of audio variety programs, and audio variety programs that integrate appropriate guest lineup, attentive program production and the audience’s ultimate audio-visual experience are more likely to gain the favor of the audience.