数字经济赋能乡村旅游发展路径浅析

Analysis on the Development Path of Rural Tourism Empowered by Digital Economy

摘要: 随着现代数字经济产业的蓬勃发展，乡村旅游在内容和形式方面的创新有了不竭的动力源泉，乡村旅游产业数字化转型已成为必然趋势。通过对乡村旅游数字化转型研究分析发现数字化经济能帮助拓宽乡村旅游发展新空间、促进乡村旅游新业态的培育、带动并激发乡村旅游新需求，但是乡村旅游仍存在乡村旅游投资渠道不足，数字经济与旅游业融合度差、旅游服务供给质量较低等问题。对此，应采取加大政府投资力度，以新一代科技为引领，打造沉浸式旅游体验场景，利用现代信息技术，创新旅游产品与服务等策略，以更好地推动乡村旅游实现数字化转型。

Abstract: With the vigorous development of modern digital economy industry, the innovation of rural tourism in content and form has an inexhaustible source of power. The digital transformation of rural tourism industry has become an inevitable trend. Digital economy can help broaden the new space of rural tourism development, promote the cultivation of new forms of rural tourism, and stimulate the new demand for rural tourism. However, there are still some problems in rural tourism, such as insufficient investment channels for rural tourism, poor integration of digital economy and tourism, and low quality of tourism service supply. In response, we should increase government investment, take the new generation of technology as guidance, create an immersive tourism experience scene, use modern information technology, innovate tourism products and services and other strategies to better promote the digital transformation of rural tourism.