高职学生文化消费问题实证研究——以天津高职院校为例

Empirical Research on Cultural Consumption Issues of Higher Vocational Students—Taking Tianjin Vocational College as an Example

摘要: 文化消费已然成为年轻人的主流消费方式，提升知识素质、愉悦心情、缓解压力功能的文化消费成为大学生生活的主要部分之一。但是部分文化企业和商家为了追逐利益最大化，可能会对高职学生的文化消费产生负面影响。这次调研的目的是研究高职在校大学生文化消费问题。本文通过对天津高职院校在校大学生文化消费的现状调研，厘清高职学生文化消费中存在的问题，评估其是否有利于高职学生自身和社会的健康发展，提出有针对性的建议。研究方法主要依托于文献研究法、问卷分析法和定性分析法和定量分析法，得出主要结论包括营造健康有序的文化消费环境，要向文化市场提供高质量、有个性的文化产品与文化服务，加强校园文化建设。

Abstract: Cultural consumption has become the mainstream consumption mode of young people. Cultural consumption that improves knowledge quality, pleasant mood, and relieves stress has become one of the main parts of college students' life. However, in order to maximize profits, some cultural enterprises and businesses may have a negative impact on the cultural consumption of higher vocational students. The purpose of this survey is to study the cultural consumption issues of college students in higher vocational schools. This article investigates the current situation of cultural consumption among college students in higher vocational colleges in Tianjin. We will clarify the existing problems in cultural consumption among higher vocational students, evaluate whether it is conducive to the healthy development of higher vocational students themselves and society, and put forward targeted suggestions. The research methodology pri-marily relies on literature-review, questionnaire analyses, and both qualitative and quantitative analysis methods. The key conclusions drawn include the necessity to cultivate a healthy and orderly cultural consumption environment by providing high-quality, personalized cultural products and services to the cultural market, as well as emphasizing the enhancement of campus cultural construction.