电子商务中消费者个人信息的保护研究

Study on the Protection of Consumers’ Personal Information in Electronic Commerce

摘要: 互联网时代的电子商务快速发展，消费者个人信息安全在高度开放的互联网平台上面临着越来越大的风险。本文通过分析电子商务中消费者个人信息受侵害的基本形式及原因提出从健全电子商务中消费者个人信息法律保护体系、积极引导电子商务行业加强自律、提高消费者个人信息自我保护意识三个方面优化调整个人信息权益保护体系，进一步促进电子商务行业的整体发展。

Abstract: With the rapid development of e-commerce in the Internet era, the security of consumers’ personal information is facing increasing risks on the highly open Internet platform. By analyzing the basic forms and reasons of infringement of consumers’ personal information in e-commerce, this paper proposes to optimize and adjust the personal information rights and interests protection system in three aspects, namely, to improve the legal protection system of consumers’ personal information in e-commerce, to actively guide the e-commerce industry to strengthen self-regulation, and to enhance consumers’ awareness of personal information self-protection, so as to further promote the overall development of e-commerce industry.