基于行业需求导向的跨境电商专业课程教学改革

Reform of Cross Border E-Commerce Professional Course Teaching Based on Industry Demand Orientation

摘要: 跨境电子商务专业与现代信息技术紧密联系，该专业不仅具有很强的实践性，也具有技术性。本文针对跨境电子商务专业课程在教学实施与行业融合方面的不足，提出了基于行业需求的课程改革方案。改革涉及课程的教学目标、教学内容、考核方法的调整。改革的重点是从学生“学”的角度出发，运用积极学习类教学法所包含的五个核心要素来激发学生的学习动机。实践表明，积极学习理论与行业需求相结合的教学改革在理论和实践上均显示出有效性，并为培养适应市场需求的高素质跨境电商运营人才提供了新的思路。

Abstract: The Cross-border E-commerce major is closely intertwined with modern information technology, exhibiting both strong practical and technical aspects. This article presents a curriculum reform plan tailored to industry demand, addressing the deficiencies in teaching implementation and industry integration of Cross-border E-commerce courses. The reform involves adjusting the teaching objectives, content, and assessment methods of the curriculum. The focus of the reform is to adopt a student-centered approach, leveraging the five core elements of Active Learning Teaching methods to stimulate students’ learning motivation. Practice has shown that the teaching reform, which integrates Active Learning Theory with industry demands, has demonstrated effectiveness in both theory and practice. It has provided new insights for cultivating high-quality cross-border e-commerce operation talents that meet market demands.