电子商务视域下企业漂绿行为的规制

Regulation of Corporate Greenwashing Behavior in the Context of E-Commerce

摘要: 保护和节约全球资源和环境被认为是大多数企业和消费者面临的最重要的环境挑战之一。这需要采用可持续的做法，保护自然资源并减少污染以保持生态平衡。在电子商务领域，如何对企业的漂绿行为进行规制已经成为一大难题。本文通过对漂绿的本质、类型进行解析，得出我国目前应对电商漂绿的几点可行建议，即漂绿行为法律责任分流、ESG信息披露标准兼顾合理化、确认气候具有诉的利益。

Abstract: The protection and conservation of global resources and the environment are considered one of the most significant environmental challenges faced by most businesses and consumers. This necessitates the adoption of sustainable practices to preserve natural resources and reduce pollution in order to maintain ecological balance. In the field of e-commerce, how to regulate the greenwashing behavior of enterprises has become a major issue. This paper analyzes the nature and types of greenwashing, and concludes with several feasible suggestions for addressing e-commerce greenwashing in China, namely, the diversion of legal responsibilities for greenwashing behavior, the rationalization of ESG disclosure standards, and the recognition of climate as having standing in court.