电子商务背景下鞋服企业发展路径分析

Analysis of the Development Path of Shoe and Apparel Enterprises in the Context of E-Commerce

摘要: 电子商务的出现，打破了时空的局限性，满足了消费者足不出户“全球购”的愿望。在我国消费需求及消费群体更为年轻化的背景下，鞋服行业进行电商发展的优势更为凸显。与传统企业相比，大数据已经进入了大众生活，电子商务的发展在给人们购物带来便捷的同时，也为鞋服企业经营带来了机遇。本文针对电商经济时代下鞋服行业面临的发展变局及优化发展路径进行分析，能够提升鞋服行业与大数据电商发展模式的适应性，帮助鞋服行业尽快完成电商转型升级，提升企业的数字化电商发展能力。

Abstract: The e-commerce economy has broken through the limitations of space and time, meeting the consumer’s wish to buy goods from all over the world without leaving their homes. Under the background of more young consumers and growing consumption demand in China, the advantage of the shoe and clothing industry to develop e-commerce is more prominent. Compared to traditional enterprises, big data has already entered people’s daily lives. The development of e-commerce has brought convenience to people’s shopping, while also bringing opportunities for shoe and clothing enterprises to operate. This paper analyzes the development changes and optimization paths of the shoe and clothing industry in the era of e-commerce, which can enhance the adaptability of the shoe and clothing industry to big data e-commerce development mode and help the shoe and clothing industry complete its e-commerce transformation and upgrade as soon as possible, and enhance the digital e-commerce development ability of enterprises.