基于团队协作的物流服务供应链激励机制研究

Research on the Incentive Mechanism of Logistics Service Supply Chain Based on Team Collaboration

摘要: 在全球贸易恢复增长以及电子商务快速发展的背景下，物流服务在全球供应链中的关键性日益显现。因此通过组建物流服务团队、激励团队成员既能发挥各自优势又能协同配合，最终提高供应链整体服务质量，具有十分重要的意义。本文基于团队理论，考虑了成员具有互助行为，构建了由异质团队成员组成的两阶段动态激励机制。研究结论表明：物流服务提供商服务能力、团队中其他成员的协作能力和团队分成率的提高都对物流服务提供商提高自身服务质量和对团队其他成员的协作有正向激励作用；个体绩效工资率的提高仅对物流服务提供商提升物流服务努力水平起促进作用，对物流服务提供商帮助团队其他成员提高服务质量的协作努力水平不起作用；声誉机制只在博弈第一阶段起激励作用，在末期博弈不起作用。

Abstract: In the context of the resurgence of global trade and rapid economic development, the significance of logistics service in the global supply chain has become increasingly apparent. Therefore, forming logistics service teams and motivating team members to leverage their individual strengths while cooperating effectively is of great importance for ultimately enhancing the overall service quality of the supply chain. Based on team theory and considering the mutual assistance behavior among members, this paper constructs a two-stage dynamic incentive mechanism composed of heterogeneous team members. The research findings indicate that: Improvements in the service capability of logistics service providers, the collaboration ability of other team members, and the profit-sharing rate within the team all positively incentivize logistics service providers to enhance their own service quality and collaborate with other team members. An increase in individual performance-based pay rates only promotes logistics service providers to improve their efforts in delivering logistics services but does not affect their collaborative efforts to help other team members enhance service quality. The reputation mechanism only serves as an incentive in the first stage of the game and becomes ineffective in the final stage.