日本学界关于中国电商研究的趋势及焦点——基于CiNii Research数据库的分析与思辨省察

Trends and Focal Points of Japanese Academic Research on Chinese E-Commerce—Analysis and Philosophical Reflection Based on CiNii Research Database

摘要: 本文探讨了日本学界关于中国电商的研究趋势及焦点。在全球化背景下，中国电商的迅猛发展吸引了日本学界关注。通过对日本CiNii Research数据库2019至2024年相关文献的筛选整理，发现日本对中国电商研究虽直接检索结果较少，但整体EC研究多涉及中国电商。其内容焦点主要有三方面：一是关注中国农村B2C电商模式，二是聚焦中国电商在数字化、电子化方面的成就，三是研究实体零售业如何应对电商挑战。中国电商业的发展经验值得日本学习，但其仍需在价值层面塑造稳固价值取向及进行相应的哲学反思，以期实现实体与电商共同发展。

Abstract: This paper explores the research trends and focuses of the Japanese academic community on Chinese e-commerce. Against the backdrop of globalization, the rapid development of Chinese e-commerce has attracted the attention of the Japanese academic community. Through the screening and sorting of relevant literature in the Japanese CiNii Research database from 2019 to 2024, it is found that although there are relatively few direct search results for research on Chinese e-commerce in Japan, overall EC research often involves Chinese e-commerce. Its content focuses mainly on three aspects: first, it pays attention to the B2C e-commerce model in rural China; second, it focuses on the achievements of Chinese e-commerce in terms of digitalization and electronization; third, it studies how the physical retail industry responds to the challenges of e-commerce. The development experience of Chinese e-commerce is worthy of learning by Japan. However, Japan still needs to establish a solid value orientation at the value level and conduct corresponding philosophical reflections in order to achieve the common development of the physical and e-commerce sectors.