消费社会视角下的电商直播中的身体呈现研究

Research on Body Presentation in E-Commerce Live Broadcast from the Perspective of Consumer Society

摘要: 网络技术的发展与电商直播市场的火热导致直播过程中出现的身体景观与身体异化现象日趋严重。本文基于消费社会批判理论，对电商直播中的身体呈现进行分析，指出直播中的身体景观与身体异化现象的表征，认为消费社会的意识形态与资本的媒介技术霸权是导致该问题的症结所在，并从内在身体理性回归与外在环境监管两方面做出反思，提出消费社会的突围路径，寻求人的自由全面的发展。

Abstract: The development of network technology and the hot e-commerce live broadcast market have led to the increasingly serious phenomenon of body landscape and body alienation in the live broadcast process. Based on the critical theory of consumer society, this paper analyzes the body presentation in e-commerce live broadcast, points out the representation of body landscape and body alienation phenomenon in live broadcast, believes that the ideology of consumer society and the hegemony of capital media technology are the crux of this problem, and makes reflections from the two aspects of internal body rationality and external environmental supervision, proposes a breakthrough path of consumer society, and seeks the free and comprehensive development of human beings.