大数据背景下农村电商物流的可持续发展研究——基于多中心协同治理理论

The Sustainable Development of Rural E-Commerce Logistics under the Background of Big Data—Based on the Theory of Polycentric Collaborative Governance

摘要: 随着大数据时代的到来和数字乡村建设的不断深入，我国农村电商取得很大的发展，成为了乡村经济发展的重要引擎。与此同时，与之相对应的农村电商物流也迎来了新的发展契机。文章以贵州省W镇为例，从多中心协同治理视角出发，强调多元利益主体的协商与合作，分析多中心协同治理模式中多元主体的角色定位，并基于此探究大数据背景下我国农村电商物流存在的问题，分别从政府、企业、村民、社会组织的角度提出发展性建议，以期解决我国农村电商物流存在的难题，助力乡村振兴。

Abstract: With the advent of the era of big data and the deepening of digital rural construction, China’s rural e-commerce has made great progress and become an important engine for rural economic development. At the same time, the corresponding rural e-commerce logistics has also ushered in new development opportunities. Taking W Town, Bijie City, Guizhou Province as an example, this paper emphasizes the consultation and cooperation of multiple stakeholders from the perspective of multi-center collaborative governance, analyzes the role positioning of multiple subjects in the multi-center collaborative governance model, and explores the problems existing in China’s rural e-commerce logistics under the background of big data based on this, and puts forward development suggestions from the perspectives of government, enterprises, villagers and social organizations, to solve the problems of rural e-commerce logistics in China and help rural revitalization.