数字经济背景下电子商务研究现状及热点——基于CiteSpace的文献计量分析

Research Status and Hotspots of E-Commerce in the Context of Digital Economy—A Bibliometric Analysis Based on CiteSpace

摘要: 在数字经济迅猛发展的背景下，电子商务已成为其重要组成部分。本文利用文献计量分析工具CiteSpace对相关文献的发文趋势、核心作者、研究机构、关键词共现、关键词聚类和关键词突现进行了文献计量分析。研究发现：伴随着数字经济的持续发展，电子商务的研究热度未来将继续增加；作者之间的合作和研究机构之间的合作较为稀疏，特别是跨区域的合作；研究热点主要集中在数字技术演进与电子商务创新、跨境电商、农村电商与乡村振兴、税收征管、社会影响五个方面，研究趋势经历了从理论探索到实践应用，再到国际合作和乡村振兴，最后到创新服务的深化调整的过程。未来的研究应该重点关注跨境电商的品牌化发展以及移动端APP的开发和推广、新技术 + 新场景的应用、供应链绿色转型三个方面。

Abstract: In the context of the rapid development of the digital economy, e-commerce has become a crucial component. This paper employs the bibliometric analysis tool CiteSpace to conduct a knowledge mapping analysis of related literature, focusing on publication trends, core authors, research institutions, keyword co-occurrence, keyword clustering, and keyword burst detection. The study finds that with the continued development of the digital economy, the research focus on e-commerce is expected to keep increasing. Collaboration among authors and research institutions, particularly cross-regional cooperation, remains sparse. The research hotspots are mainly concentrated in five areas: the evolution of digital technologies and e-commerce innovation, cross-border e-commerce, rural e-commerce and rural revitalization, tax administration, and social impact. The research trend has evolved from theoretical exploration to practical application, followed by international cooperation and rural revitalization, and finally to the deepening adjustment of innovative services. Future research should focus on three main areas: the brand development and mobile app promotion in cross-border e-commerce, the application of new technologies in new scenarios, and the green transformation of supply chains.