我国现代网络营销良性发展的策略分析

Analysis of the Strategy of Benign Development of China’s Modern Network Marketing

摘要: 当前，正值新一轮科技产业革新迅猛推进之际，现代网络营销日益凸显其重要性。现代网络营销不仅是驱动经济增长的关键引擎，更是展现中国积极大国形象的重要窗口。然而，我国企业网络营销领域正面临着一系列挑战，包括营销理念的更新滞后、策略实施的僵化以及法律环境的尚待完善等困境。在此背景下，前沿科技作为新的生产力驱动因素，以其高度的创新性、强大的效能提升及严格的质量控制标准，为我国网络营销的发展开辟了新的路径与机遇。我国企业应敏锐捕捉这一历史契机，积极拥抱人工智能、大数据、物联网等尖端科技，加速网络营销模式的革新与迭代，推动其向更加智能化、精准化、高效化的方向发展。

Abstract: At present, when a new round of technological and industrial innovation is rapidly advancing, modern network marketing is increasingly highlighting its importance. Modern online marketing is not only a key engine to drive economic growth, but also an important window to show China’s positive image as a great power. However, China’s enterprises are facing a series of challenges in the field of online marketing, including lagging behind in the updating of marketing concepts, rigidity in the implementation of strategies, and the legal environment is yet to be perfected and other dilemmas. In this context, cutting-edge technology as a new productivity driver, with its high degree of innovativeness, powerful efficiency and strict quality control standards, for the development of China’s network marketing has opened up new paths and opportunities. China’s enterprises should keenly capture this historical opportunity, actively embrace artificial intelligence, big data, Internet of Things and other cutting-edge technologies, accelerate the innovation and iteration of network marketing model, and promote its development in the direction of more intelligent, precise and efficient.