校园消费文化的表现形式以及内在文化逻辑

The Expression Form of Campus Consumer Culture and the Internal Cultural Logic

摘要: 随着改革开放的不断深入，快速发展的市场经济给当代大学生带来了丰厚的物质财富，大学生作为接受高等教育具备敏锐感知消费潮流能力的青年群体，是一个特殊的消费群体，其消费观及消费形式能够折射出他们的生活态度和价值观。本文以校园消费文化为研究对象，专门以高校学生为研究视角分析校园消费文化现状，深耕其内在文化逻辑，旨在结合现实实际以及相关传播学理论，从而丰富校园消费理论，对学生培养正确消费观加以引导。

Abstract: With the continuous deepening of reform and opening up, the rapidly developing market economy has brought abundant material wealth to contemporary college students. As a young group with the ability to perceive consumer trends and receive higher education, college students are a special consumer group whose consumption views and forms can reflect their attitudes and values towards life. This article takes campus consumption culture as the research object, specifically analyzing the current situation of campus consumption culture from the perspective of college students, and deeply cultivating its internal cultural logic. The aim is to combine practical reality and relevant communication theories to enrich campus consumption theory and guide students in cultivating correct consumption concepts.