基于SWOT-AHP分析法的秦安县花椒产业发展战略研究

Study on Development Strategy of Chinese Prickly Ash Industry in Qin’an County Based on SWOT-AHP Analysis

摘要: 本文旨在对秦安县花椒产业进行调查研究，分析产业发展的内外部环境，包括优势、劣势、机会和威胁，在此基础上构建指标体系，运用AHP层次分析法判断秦安县花椒产业发展中优势、劣势、机会和威胁以及细分指标对其影响程度的大小，最终确定应该采用的战略，提出秦安县花椒产业发展的对策。

Abstract: The purpose of this paper is to investigate and study the pepper industry in Qin’an County, analyze the internal and external environment of industrial development, including advantages, disadvantages, opportunities and threats, build an index system on this basis, and use AHP analytic hierarchy process to judge the advantages, disadvantages, opportunities and threats in the development of pepper industry in Qin’an County, as well as the degree of influence of sub-indicators, and finally determine the strategy that should be adopted, and put forward the countermeasures for the development of pepper industry in Qin’an County.