智能传播时代老年群体新媒介素养的现状及提升策略研究

Research on the Current Status and Improvement Strategies of New Media Literacy among the Elderly in the Era of Intelligent Communication

摘要: 随着人口老龄化时代的到来，老年群体日益成为社会结构中的重要组成部分，而传播媒介技术的革新，尤其是智能传播时代移动数字技术的广泛应用，正深刻改变着他们的生活方式与信息获取途径，其过去所使用的传统媒体也逐渐被数字化、网络化的新型媒介所取代。在数字信息化的洪流中，老年群体在使用数字设备的条件、意愿、能力上较之于以往都发生了不小的变化。基于此，本文通过研究老年群体当下的互联网使用及媒介素养状况，分析新闻传播媒介在适老化进程中所产生的问题与不足之处，并提出优化路径，以促进他们在新媒体时代的信息平权，对破解“数字鸿沟”难题、推动老年人乐享“数字红利”等具有重要的现实意义。

Abstract: With the advent of the age of aging population, the elderly group has increasingly become an important part of the social structure, and the innovation of media technology, especially the extensive application of mobile digital technology in the era of intelligent communication, is profoundly changing their way of life and access to information, and the traditional media used in the past are gradually replaced by digital and networked new media. In the flood of digital information, the conditions, willingness and ability of the elderly to use digital equipment have changed a lot compared with the past. Based on this, by studying the current situation of Internet use and media literacy of the elderly group, this paper analyzes the problems and shortcomings of news media in the process of aging, and puts forward optimization paths to promote their information equality in the new media era, which has important practical significance for solving the problem of “digital divide” and promoting the enjoyment of “digital dividend” for the elderly.