数字反哺视域下农村留守老人的新媒体使用研究——以苏北地区的农村留守老人为例

Study on the Use of New Media by Left-Behind Elderly in Rural Areas under the Concept of Digital Refeeding—A Case Study of the Rural Left-Behind Elderly in Northern Jiangsu

摘要: 在数字化的背景下，新媒体作为技术进步的产物，在推动社会现代化进程中起着关键作用。然而，这一进程同时给老年群体，尤其是农村留守老人这一特殊群体带来了挑战。本文通过调查问卷和深度访谈的方法，研究了苏北地区农村留守老人对新媒体的接触和使用情况，探讨了新媒体在他们生活中的作用和价值。研究发现，虽然苏北地区农村留守老人在接受新媒体的过程中受到多重因素的影响，但新媒体对提升他们的生活质量、加强家庭联系与社会参与有积极作用。为帮助农村留守老人融入数字时代，政府、社会和家庭需要共同努力，尤其是家庭反哺作用要凸显出来，呼吁年轻一辈不仅要帮长辈改善新媒体物理接入条件，更要关注他们的心理接受度和技能培训。

Abstract: In the context of digitalization, new media, as a product of technological progress, plays a key role in promoting the process of social modernization. However, this process also brings challenges to the elderly population, especially the special group of left-behind elderly in rural areas. This article uses survey questionnaires and in-depth interviews to study the exposure and use of new media by left-behind elderly in rural areas of northern Jiangsu and explores the role and value of new media in their lives. Research has found that although left-behind elderly in rural areas of northern Jiangsu are influenced by multiple factors when accepting new media, new media has a positive effect on improving their quality of life, strengthening family connections, and social participation. To help left-behind elderly in rural areas integrate into the digital age, the government, society, and families need to work together, especially highlighting the role of family refeeding. We call on the younger generation not only to help their elders improve their physical access to new media, but also to pay attention to their psychological acceptance and skill training.