自媒体“泛娱乐化”趋势的社会心理成因分析与应对之道

Analysis of the Social Psychological Causes of the Trend of “Pan-Entertainment” in Self-Media and the Way to Cope with It

摘要: 自媒体的“泛娱乐化”趋势在内容的设计与形式的传播上已经偏离了常规的轨道，无限放大了网络媒体的娱乐化、功利化功能，逐步消解着社会心态的稳定性，形成了社会焦虑突增与社会责任感突减等客观问题。积极应对这一趋势，要正确认识和合理把握自媒体“泛娱乐化”趋势背后的社会心理成因及其对个体与群体的影响，从内容生成、内容消费、内容传播、内容创新等领域持续发力。

Abstract: The trend of “pan-entertainment” in the self-media has deviated from the conventional track in terms of content design and form of dissemination, infinitely enlarging the entertainment and utilitarian function of the network media, gradually destabilizing the social mentality, and creating objective problems such as a sudden increase in social anxiety and a sudden decrease in the sense of social responsibility. In order to actively address this trend, it is necessary to correctly understand and reasonably grasp the socio-psychological causes behind the phenomenon of “pan-entertainment” in the self-media, as well as its impact on individuals and groups, and to make continuous efforts in content generation, content consumption, content dissemination, and content innovation.