葵花胃康灵微电影广告创意实践研究

Study on the Creative Practice of Sunflower Gastrokangling Microfilm Advertisement

摘要: 随着互联网的快速发展，碎片化、快餐化、流量化已经成为互联网消费的典型趋势，抖音、快手、微博、微信、微电影等也应运而生。此次实践研究我们以微电影广告的形式来入手，整体过程分为六个部分，选择产品–编写剧本–绘制分镜头–实景拍摄–后期剪辑–设计总结，根植品牌的价值观，融入视觉传达设计专业独特的形式美法则创作作品。

Abstract: With the rapid development of the Internet, fragmentation, fast food and traffic have become the typical trend of Internet consumption, and Douyin, Kuaishou, Weibo, Wechat, micro movies and so on have come into being. This practical research we start with the form of microfilm advertising, the overall process is divided into six parts, selecting the product—writing a script—drawing sub-shots—live shooting—post editing—design summary, rooted in the values of the brand, and integrated into the unique form of visual communication design professional beauty laws to create works.