徽剧戏服纹样在现代设计中的应用与传承

The Application and Inheritance of Huizhou Opera Costume Patterns in Modern Design

摘要: 徽剧是安徽代表性剧种，其戏服艺术特征显著，色彩美且内容形式统一。戏服纹样文化内涵丰富，遵循程式化和符号性原则，不同纹样象征不同角色特质等。徽剧现面临传承危机，戏服元素用于现代设计意义重大，如本土化设计可开发文创产品拓展受众，增加纹样趣味性可融合现代理念创新，传统与现代结合能让戏服符合现代审美走向国际。后疫情文创趋势为徽剧创意设计提供思路，有助于以新形式传承发展徽剧文化，保护和发展非遗文化，吸引年轻群体，持续创造价值。

Abstract: Huizhou Opera is a representative genre of Anhui opera, with significant artistic features in costumes, beautiful colors, and unified content and form. The cultural connotations of costume patterns are rich, following the principles of standardization and symbolism, with different patterns symbolizing different character traits. Huizhou Opera is currently facing a crisis of inheritance, and the use of costume elements in modern design is of great significance. For example, localized design can develop cultural and creative products to expand the audience, increase the fun of patterns can integrate modern concepts and innovation, and the combination of tradition and modernity can make costumes conform to modern aesthetics and go international. The post epidemic cultural and creative trend provides ideas for the creative design of Huizhou opera, which helps to inherit and develop Huizhou opera culture in new forms, protect and develop intangible cultural heritage, attract young groups, and continuously create value.