海洋保护领域中IP形象设计与推广的探索与实践——以“海洋小卫士”为例

Exploration and Practice of IP Image Design and Promotion in the Field of Marine Protection—A Case Study of “Small Marine Guard”

摘要: 近年来，IP视觉形象发展迅猛，全球IP市场持续增长，IP视觉形象化的传播载体丰富多样，玩法多样，深受年轻人喜爱。人们在追求高质量生活的同时人们没有关注对环境的影响，尤其是在海洋领域的污染越来越严重，由此引发人们的思考。让人们在追求高质量生活的同时不得不去注重环境保护，而IP视觉形象设计与海洋领域的融合，又会给海洋保护领域注入新鲜血液，带来新的生机与活力。本文不断探索IP形象设计对于海洋保护的意义和影响，更深地体会了IP形象与海洋元素的融合。通过对IP形象案例的分析，体会IP中不同元素的碰撞、IP的文化意义，IP的品牌价值等。并总结了IP形象对于海洋保护的意义和影响。

Abstract: In recent years, the rapid development of IP visual image, the global IP market continued to grow, IP visual image of the spread of a variety of carriers, play variety, loved by young people. People in the pursuit of high quality of life at the same time people do not pay attention to the impact on the environment, especially in the field of marine pollution more and more serious, which aroused people’s thinking. Let people in the pursuit of high quality of life at the same time have to pay attention to environmental protection, and the integration of IP visual image design and Marine field will inject fresh blood into the field of Marine protection, bring new vitality and vigor. This paper explores the significance and influence of IP image design on marine protection, and deeply understands the integration of IP image and marine elements. Through the analysis of IP image cases, we can realize the collision of different elements in IP, the cultural significance of IP and the brand value of IP. The significance and influence of IP image on marine protection are summarized.