政府差异化补贴下动力电池混合回收定价及渠道选择研究

Research on Pricing and Channel Selection of Hybrid Recycling of Power Batteries under Differentiated Government Subsidies

摘要: 在以制造商为主导的多渠道回收闭环供应链中，考虑政府对制造商采取差异化补贴，提出两种多渠道混合回收模式，探讨不同回收模式下的回收价格定价及回收模式选择问题。结果发现：(1) 逆向供应链的回收模式选择不会影响正向供应链的销售决策，动力电池的销售和回收是两个相对独立的业务。(2) 回收价格受到再制造比例、渠道竞争系数和消费者对回收价格敏感度系数的积极影响。(3) 分析得出制造商、零售商和第三方回收商在不同条件下的最优回收渠道选择策略。

Abstract: Considering the government’s differentiated subsidies to the manufacturer, in a multi-channel recycling closed-loop supply chain dominated by the manufacturer, two mixed recycling models are proposed to explore pricing strategies and selection of recycling modes under various recycling models. The findings are as follows: (1) The recycling model selection of the reverse supply chain will not affect the selling decision of the forward supply chain, as the sales and recycling of power batteries operate as two independent business sectors; (2) The recycling price is positively influenced by the proportion of remanufacturing, channel competition coefficient, and consumers’ sensitivity to recycling prices; (3) Through analysis, we have derived optimal recycling channel selection strategies for manufacturers, retailers, and third-party recyclers under different scenarios.