新质生产力背景下我国农村电商转型升级的路径探索

Exploring the Path of the Transformation and Upgrading of Rural E-Commerce in China under the Background of New Quality Productivity

摘要: 在新质生产力快速发展的时代背景下，农村电商转型升级是实现乡村振兴的重要途径。新质生产力以高科技为支撑，通过数字化、智能化、信息化等技术手段，赋予农村电商新的活力和发展机遇。为了推动城乡发展的全面协调可持续，本文以新质生产力的背景为立足点，发现农村电商存在信息化水平滞后、电商人才的短缺、物流体系不完善、品牌建设较薄弱以及金融机构不健全的五个现实困境，并针对现实困境积极探索并提出了强化农村信息网络建设、完善电商人才培养体系、加快构建物流配送体系、培育农村电商特色品牌以及完善农村电商金融机制的有效路径。本文旨在深入剖析新质生产力背景下农村电商转型升级的具体路径，以期为当前充分利用新质生产力机遇，促进农村电商发展升级提供有效参考。

Abstract: In the context of the rapid development of new quality productivity, the transformation and upgrading of rural e-commerce is an important way to realize rural revitalization. New quality productivity is supported by high technology, through digital, intelligent, information and other technical means, giving rural e-commerce new vitality and development opportunities. In order to promote the comprehensive, coordinated and sustainable development of urban and rural development, this paper takes the background of new quality productivity as the foothold, and finds that there are five practical difficulties in rural e-commerce, such as lagging information level, shortage of e-commerce talents, imperfect logistics system, weak brand building and imperfect financial institutions. In view of the practical difficulties, this paper actively explores and puts forward effective ways to strengthen the construction of rural information network, improve the training system of e-commerce talents, accelerate the construction of logistics distribution system, cultivate the characteristic brand of rural e-commerce and improve the financial mechanism of rural e-commerce. This paper aims to deeply analyze the specific path of the transformation and upgrading of rural e-commerce under the background of new quality productivity, in order to provide effective reference for making full use of the opportunities of new quality productivity and promoting the development and upgrading of rural e-commerce.