数字平台自我优待行为反垄断法规制的困境与出路

Predicament and Outlet of Anti-Monopoly Law Regulation of Self-Preferential Treatment Behavior of Digital Platform

摘要: 数字经济平台在逐利性本能的趋势下，为了获得更大的经济效益，通过歧视性排序、恶意分析第三方经营数据等方式优待下游市场的经营业务。将竞争优势进行跨市场的传导。从本质上分析，竞争优势的跨市场传导在一定程度上构成了对市场优势地位的滥用，应当通过反垄断法来进行规制。但是由于目前判断数字平台缺乏自我优待行为违法性认定的标准、市场支配地位难以认定、正当理由的抗辩理由不合理滥用模糊了自我优待行为的反垄断法规制的边界。故本文提出需要明确平台自我优待行为违法性判定的独立框架与要件、完善数字平台相关市场界定、规范自我优待行为的合理限度等角度以期明确平台自治的合理限度，为数字平台经济的未来的发展提供坚实有力的保障。

Abstract: Under the trend of profit-seeking instinct, digital economy platforms give preferential treatment to the business of downstream markets through discriminatory sorting and malicious analysis of third-party business data in order to obtain greater economic benefits. Transmit competitive advantage across markets. In essence, the cross-market transmission of competitive advantage constitutes an abuse of market dominance to a certain extent, and should be included in the scope of anti-monopoly laws and regulations. However, due to the lack of standards for determining the illegality of self-preferential treatment on digital platforms, the difficulty in determining market dominance, and the unreasonable abuse of justifiable defenses, the boundaries of anti-monopoly laws and regulations for self-preferential treatment have blurred. Therefore, this paper proposes that it is necessary to clarify the independent framework and requirements for determining the illegality of platform self-preferential behavior, improve the definition of the relevant market of digital platforms, and standardize the reasonable limits of self-preferential behavior, so as to clarify the reasonable limits of platform autonomy and provide a guarantee for the future development of the platform economy.