电子数字时代企业数字化转型策略及其对经营绩效的影响

The Strategies of Enterprise Digital Transformation in the Digital Electronic Era and Their Impact on Business Performance

摘要: 本文探讨了电子数字时代企业数字化转型的策略及其对经营绩效的影响。通过分析技术驱动、业务模式创新和组织结构优化三种策略，并结合某家电企业的实证分析，验证了数字化转型在提升生产效率、优化资源配置、增强市场竞争力和创新能力方面的积极作用。研究结果表明，数字化转型是企业提高经营绩效的有效途径，为企业可持续发展提供了明确的方向和策略支持。

Abstract: This paper discusses the strategy of enterprise digital transformation in the electronic digital age and its impact on business performance. Through the analysis of three strategies: technology-driven, business model innovation and organizational structure optimization, and combined with the empirical analysis of a household appliance enterprise, the positive role of digital transformation in improving production efficiency, optimizing resource allocation, enhancing market competitiveness and innovation ability is verified. The results show that digital transformation is an effective way for enterprises to improve business performance, and provides clear direction and strategic support for enterprises’ sustainable development.