数字电商平台下“二选一”反垄断法规制研究

Research on Antitrust Regulation of “Choose One from Two” Practices under Digital E-Commerce Platforms

摘要: 电子商务平台是互联网经济背景下组织生产力的一种常见方式，是数字经济形态的线上市场，承担着管理电商卖家，充当买卖纠纷仲裁者的角色。与传统经济隐形垄断相比，电商平台“二选一”强制性更为突出，也更大程度上排除了潜在的平台竞争者。当前，在对电商平台“二选一”行为的法律规制存在一定缺陷的情况下，对于该行为法律规制路径完善，可从立法、执法和司法三个层面开展。

Abstract: The e-commerce platform represents a common approach to organizing productivity against the backdrop of the Internet economy. It serves as an online marketplace within the digital economy, tasked with managing e-commerce sellers and acting as an arbitrator in disputes between buyers and sellers. Compared to the covert monopolies of the traditional economy, the “choose one from two” practice imposed by e-commerce platforms is more pronounced and excludes potential platform competitors to a greater extent. Currently, given the existing deficiencies in legal regulations concerning e-commerce platforms’ “choose one from-two” behavior, efforts to improve the legal regulatory pathway for such behavior can be approached from three levels: legislation, law enforcement, and judicature.