电子商务助力数字生态文明建设的必要、可能与现实

The Necessity, Possibility, and Reality of E-Commerce Supporting the Construction of Digital Ecological Civilization

摘要: 建设数字中国和美丽中国是现今我国发展的重要目标，分析电子商务助力数字生态文明的必要、可能与现实，为实现这一重要目标提供学理支撑。具体言之，数字生态文明建设在发展阶段、人民需求和科技变革三方面规范着电子商务的发展方向，以及电子商务自身的可持续发展是“助力”之必要；电子商务的绿色优势与数字生态文明的积极反作用则为“助力”提供可能；而电子商务相关的不同主体的挑战和应对路径构成了“助力”之现实。

Abstract: Building a digital China and a beautiful China is an important goal for China’s current development. Analyzing the necessity, possibility, and reality of e-commerce in promoting digital ecological civilization provides theoretical support for achieving this important goal. Specifically, the construction of digital ecological civilization regulates the development direction of e-commerce in three aspects: development stage, people’s needs, and technological changes, and the sustainable development of e-commerce itself is necessary to “assist”; the green advantages of e-commerce and the positive feedback of digital ecological civilization provide the possibility of “assistance”; the challenges and response paths of different entities related to e-commerce constitute the reality of “assistance”.