数字经济与体育产业融合的理论逻辑、实践场域与趋势研判

Theoretical Logic, Practical Field, and Trend Analysis of the Integration of Digital Economy and Sports Industry

摘要: 随着科技的飞速发展，数字经济已成为推动全球经济高质量发展的重要引擎。本文运用了文献资料、逻辑归类等方法对数字经济与体育产业的融合发展进行研究。研究发现：数字经济与体育产业融合的实践场域为电子商务与体育用品融合、虚拟现实与体育训练融合、数字媒体与赛事传播融合、数字媒体与赛事传播融合。数字经济与体育产业融合的未来融合趋势体现在电子商务与体育用品销售融合加深，体育产业的数字化转型将加速推进，体育赛事更加智能化和线上化发展，区块链技术的应用逐渐推广以及体育与其他产业的跨界融合将更加紧密。

Abstract: With the rapid development of science and technology, the digital economy has become an important engine to promote the high-quality development of the global economy. This paper uses literature and logical classification to study the integrated development of digital economy and sports industry. The results show that the practice field of the integration of digital economy and sports industry is the integration of e-commerce and sporting goods, the integration of virtual reality and sports training, the integration of digital media and event communication, and the integration of digital media and event communication. The future integration trend of the integration of the digital economy and the sports industry is reflected in the deepening of the integration of e-commerce and sporting goods sales, the acceleration of the digital transformation of the sports industry, the development of sports events more intelligently and online, the gradual promotion of the application of blockchain technology, and the closer cross-border integration of sports and other industries.