二手书电商平台的商业模式创新研究——以“多抓鱼”为例

Research on Business Model Innovation of Second-Hand Book E-Commerce Platform —A Case Study of “Duozhuayu”

摘要: 随着数字经济时代的到来，二手书市场亦迎来了转型与创新的新浪潮。其中，“多抓鱼”作为二手书电商平台的代表，通过其独特的商业模式探索了一条可持续发展的路径。研究发现，“多抓鱼”通过倡导循环消费新模式、提高资源利用率、促进用户深度参与、推动线上线下融合等手段拓展二手书销售模式。“多抓鱼”在向好发展的同时，也面临着供应链成本高昂、供需不平衡、价格竞争力不足等问题，可以通过优化供应链管理、拓展二手书来源，优化定价模型等策略不断适应市场变化，平衡成本控制与服务升级，以持续引领二手书市场的健康发展。

Abstract: With the advent of the digital economy, the second-hand book market has ushered in a new wave of transformation and innovation. “Duozhuayu”, as a representative of second-hand book e-commerce platforms, has explored a sustainable development path through its unique business model. The study found that “Duozhuayu” has expanded its used book sales model by advocating a new model of recycled consumption, improving resource utilization, promoting in-depth user participation, and promoting the integration of online and offline. “Duozhuayu” is facing problems such as high supply chain costs, imbalance between supply and demand, and lack of price competitiveness. It can continue to adapt to changes in the market by optimizing supply chain management, expanding the sources of second-hand books, and optimizing its pricing model, balancing cost control and service upgrading, in order to continue to lead the healthy development of the second-hand book market.