三元空间视域下游戏IP赋能文旅发展的实践研究——以网游《原神》IP为例

Practical Research on the Development of Game IP Empowering Cultural Tourism from the Perspective of Ternary Space—Taking the IP of the Online Game “Genshin Impact” as an Example

摘要: 数字化传播时代，受到青少年群体青睐的网络游戏已经成为一种新的文化传播方式，各行业都在积极寻求与游戏IP的融合合作。在游戏IP与文旅的跨界融合中，头部网络游戏《原神》表现突出，不仅将现实空间的文旅元素融入到开放的虚拟游戏世界里，线下旅游景区景点也响应线上活动，将游戏IP移植到线下空间，通过打造富有体验性的互动形式，推动游戏玩家向景点游客进行身份转换。本研究旨在通过列斐伏尔空间生产中的三元空间辩证法中探究游戏IP在赋能文旅发展过程中的多重实践，为各地文旅提供融合发展的新思路，在一定程度上也能为网络游戏的IP转化提供新路径。

Abstract: In the era of digital communication, online games, which are favored by young people, have become a new way of cultural communication, and various industries are actively seeking integration and cooperation with game IP. In the cross-border integration of game IP and cultural tourism, the head online game “Genshin Impact” has performed outstandingly, not only integrating the cultural and tourism elements of the real space into the open virtual game world, but also responding to online activities and transplanting game IP to offline space, promoting gamers to transform their identities into tourists by creating an experiential interactive form. The purpose of this study is to explore the multiple practices of game IP in the process of empowering the development of cultural tourism through the three-dimensional space dialectic in the production of Lefebvre space, so as to provide new ideas for the integrated development of cultural tourism in various places, and to a certain extent, to provide a new path for the IP transformation of online games.