互联网背景下少数民族手工艺传承与发展的焕新——基于凯里苗绣集市的调查

The Revitalization of Minority Handicrafts Transmission and Development in the Internet Background—A Survey of the Kaili Miao Embroidery Market

摘要: 在互联网快速发展的背景下，少数民族手工艺的传承与发展面临新的机遇和挑战。以凯里苗绣集市为例，通过实地调查，得出互联网新兴技术为苗绣提供了展示和销售的新平台。通过借助社交媒体和电商等平台，使得苗绣的销售途径发生显著变化。互联网新兴技术的应用改变了传统手工艺的制作与传播方式，推动了创意与创新的结合，使得苗绣作品更具现代感和市场竞争力。然而，部分传统手工艺在商业化的过程中可能出现“低质化”，因此需要在保护民族文化遗产的同时，探索适当的创新方式。凯里苗绣集市作为互联网背景下的一个缩影，展示了少数民族手工艺在现代化进程中的变革与发展，为其未来的发展提供了新的视角和思路。

Abstract: In the background of the rapid development of the Internet, the inheritance and development of ethnic minority handicrafts face new opportunities and challenges. Taking the Kaili Miao embroidery market as an example, through on-site investigation, it is concluded that the emerging Internet technologies provide a new platform for Miao embroidery to showcase and sell. By leveraging social media and e-commerce platforms, the sales channels of Miao embroidery have undergone significant changes. The application of Internet emerging technologies has changed the way traditional handicrafts are made and disseminated, promoting the combination of creativity and innovation, making Miao embroidery works more modern and competitive in the market. However, some traditional handicrafts may become “low-quality” in the process of commercialization, so it is necessary to explore appropriate innovation methods while protecting the cultural heritage of ethnic minorities. The Kaili Miao embroidery market, as a microcosm in the Internet context, showcases the transformation and development of ethnic minority handicrafts in the modernization process, providing a new perspective and idea for its future development.