数字乡村背景下农村电商赋能乡村振兴的路径研究

Research on the Path of Empowering Rural Revitalization with E-Commerce under the Background of Digital Rural Development

摘要: 随着信息技术的快速发展，全球正经历着一场新的深度信息化浪潮，数字化发展趋势明显，数字经济规模持续扩大。农村电商作为数字乡村建设中的关键组成部分，对赋能乡村振兴、推动乡村经济社会各方面的发展起到了不可估量的作用。然而随着进一步全面深化乡村振兴战略的提出，农村电商在发展过程中面临着专业人才短缺、基础设施建设落后、监督体系不健全、区域发展不平衡等诸多问题，基于此，本文针对乡村振兴实践中面临的问题提出切实可行的突破之路，旨在为农村电商的持续健康发展和乡村全面振兴提供理论支撑和实践指导。

Abstract: With the rapid advancement of information technology, the world is undergoing a new profound wave of informatization, with a distinct trend of digitalization and a continuous expansion of the digital economy. Rural e-commerce, as a crucial component in the construction of digital rural areas, has played an inestimable role in enabling rural revitalization and promoting the development of all aspects of the rural economy and society. Nevertheless, with the further comprehensive deepening of the rural revitalization strategy proposed, rural e-commerce is confronted with numerous issues in its development process, such as a shortage of professional talents, backward infrastructure construction, an incomplete supervision system, and unbalanced regional development. Based on this, this paper proposes practical and feasible breakthroughs for the problems encountered in the practice of rural revitalization, aiming to provide theoretical support and practical guidance for the sustained and healthy development of rural e-commerce and the comprehensive revitalization of rural areas.