有趣的模式识别——什么样的视觉刺激能在视知觉早期加工中激发偏好

Interesting Pattern Recognition—What Kinds of Visual Stimulus Can Elicit Preferences in the Early Processing of Visual Perception

摘要: 本文主要讨论了在视觉的早期加工阶段，什么模式识别带来的视觉刺激更能激发偏好、影响行为。研究的范围是视觉的早期加工阶段：是快速的、无需意识参与、自动获取信息的阶段。讨论的重点在于“更”这个字上。跟分形理论类似的是，人类的视觉加工的早期阶段，虽然是无意识的状态，但也会经历认知的全流程：知、情、意。本文总结了一条能激发偏好的视觉刺激的三重因素模型：A) 能更快被识别的、B) 能更容易被记忆的、C) 能产生愉悦情绪的。快速识别是第一步，易于记忆是第二步，愉悦的情绪是催化剂，三者缺一不可。本文具体讨论了不同模式识别对三重要素的影响。在A) “更容易被识别的因素”里主要讨论了a) 具有拓扑结构的模式和b) 具有符号性的模式；在B) “能更容易被记忆的因素”里，展开讨论了a) 有规律的模式和b) 熟悉的模式；在C) “能产生愉悦情绪的因素”里讨论其中的两种：a) 加工流畅度和b) 简单的谜题。

Abstract: This paper mainly discusses what kinds of visual stimulus brought by pattern recognition can elicit preference in the early processing stage of visual perception and influence behavior. The scope of the study is in the early processing stage of visual perception: the stage in which information is obtained quickly, without conscious involvement, automatically. The focus of the discussion was on the word “more”. Which is like fractal theory, the early stage of human visual processing, although it is unconscious, also goes through the whole process of cognition: knowledge, emotion, and mind. In this paper, I summarize a Three-factor model of visual stimuli that can elicit preference: A) factors that can be recognized more quickly, B) factors that are easier to remember, and C) factors that can produce pleasant emotions. Quick recognition is the first step, easy to remember is the second step, and pleasant emotions are the catalysts. All three are indispensable. In this paper, the effects of different pattern recognition on the 3-factor model are elaborated. In A) “factors that can be recognized more quickly”, a) topological patterns and b) symbolic patterns are discussed; in B) “factors that are easier to remember”, a) regular patterns and b) familiar patterns are discussed; Discuss two of these in C) “factors that produce pleasant emotions”: a) processing fluency and b) simple puzzles.