新时代观光农业和乡村旅游发展研究——以曲靖市为例

Research on the Development of New-Era Agricultural Tourism and Rural Tourism—Taking Qujing City as an Example

摘要: 以乡村振兴战略为背景，通过对曲靖市观光农业和乡村旅游发展的研究，分析了其现状、优势、问题及发展策略，研究表明，曲靖市在地理气候、文化历史遗产以及政策支持等方面具有明显优势，为观光农业和乡村旅游的发展提供了良好的条件。但存在基础设施建设滞后、产品服务存在同质化、人才缺乏以及市场营销不足等问题，针对这些问题，文章提出了加强基础设施建设、吸纳专业人才、提升旅游标准化水平、多渠道推广宣传、提升与传统文化、自然资源区位优势的融合对策建议，旨在为当地观光农业和乡村旅游发展提供一定参考。

Abstract: Against the backdrop of the rural revitalization strategy, this study examines the development of agritourism and rural tourism in Qujing City. It analyzes their current status, advantages, problems, and development strategies. The research indicates that Qujing City has significant advantages in terms of geographical climate, cultural and historical heritage, and policy support, providing favorable conditions for the development of agritourism and rural tourism. However, there are issues such as lagging infrastructure construction, homogenization of products and services, lack of talent, and insufficient marketing. In response to these issues, the article proposes several countermeasures: strengthening infrastructure construction, attracting professional talent, enhancing the standardization level of tourism, promoting through multiple channels, and improving integration with traditional culture and the locational advantages of natural resources. These suggestions aim to provide a reference for the development of local agritourism and rural tourism.