信息接触对孕产健康行为意愿的影响——基于300名孕产妇的实证调查

The Impact of Information Exposure on Prenatal Health Behavioral Intentions—An Empirical Study Based on 300 Pregnant Women

摘要: 本研究通过问卷调查，分析了孕产妇孕产信息接触情况及其对认知和行为意愿的影响。研究发现，孕产妇每天花费的时间关注孕产信息大多不超过一小时，主要通过在线搜索获取相关信息，并且最信任专家医生提供的信息。并且，她们最关注产前检查信息，获取怀孕与生产知识是信息搜寻的主要动机。研究还表明，信息接触频率与孕产健康行为意愿呈正相关，产前检查信息和母婴APP的使用显著促进孕产健康行为意愿。此外，信任专家医生和书籍杂志也对孕产健康行为意愿产生积极影响。

Abstract: This study analyzes the prenatal and postnatal information exposure behaviors of pregnant women and their impacts on their cognition and behavioral intentions through a questionnaire survey. The results show that most pregnant women spend no more than one hour per day on prenatal and postnatal information, primarily obtaining it through online searches, with the information from expert doctors being the most trusted. The most frequently sought information is related to prenatal check-ups, and acquiring knowledge about pregnancy and childbirth is the main motivation for information-seeking. The study also finds that the frequency of information exposure is positively correlated with prenatal health behavioral intentions. Additionally, attention to prenatal check-up information and the use of maternity apps significantly promote prenatal health behavioral intentions. Furthermore, trust in expert doctors and books/magazines also positively influences prenatal health behavioral intentions.