协同理论视域下乡村电商人才培养的现实问题与优化策略探究

Exploring the Practical Problems and Optimization Strategies of Talent Cultivation in Rural E-Commerce from the Perspective of Synergy Theory

摘要: 在乡村全面振兴战略背景下，伴随数字乡村建设的持续推进，电商产业发展成为乡村经济增长的关键力量。然而，当前我国乡村电商产业发展仍面临着人才困境。为此，本文基于协同理论视角，深入剖析当前乡村电商产业人才培养所面临的问题，致力于破除协同主体动力匮乏、协同机制运行梗阻以及协同外部环境欠佳等现实困境，进而提出相应的优化策略，即强化高校、政府与高校等多元主体协同内生动力，畅通协同培养机制运行渠道，优化协同培养外部支持环境，从而促进乡村电商人才的高质量培养，推动乡村电商产业健康发展。

Abstract: In the background of the comprehensive rural revitalization strategy, with the continuous promotion of digital rural construction, the development of e-commerce industry has become a key force for rural economic growth. However, the current development of rural e-commerce industry in China still faces a talent dilemma. Therefore, based on the synergy theory, this essay deeply analyzes the problems faced by talent cultivation in the current rural e-commerce industry, and is committed to breaking through the practical difficulties, such as lack of motivation for synergistic subjects, obstruction of synergistic mechanism operation, and poor external environment for synergy. Therefore, corresponding optimization strategies are proposed, namely strengthening the endogenous driving force of synergy among multiple subjects, such as universities, governments and enterprises, smoothing the operation channels of synergistic cultivation mechanisms, optimizing the external support environment for synergistic cultivation, thereby promoting the high-quality cultivation of rural e-commerce talents, the healthy development of rural e-commerce industry and the comprehensive revitalization of rural areas.