数智时代下天水樱桃产业电子商务发展路径研究

Research on the Development Path of E-Commerce in Tianshui Cherry Industry in the Era of Digital Intelligence

摘要: 随着数字经济的蓬勃发展，电子商务已成为推动农业产业升级和农产品销售的重要力量，天水市作为甘肃省重要农产品输出地，凭借其独特的地理位置和气候优势，生产出优质的樱桃品种，以其独特的口感和品质，赢得了消费者的喜爱，具有巨大的市场潜力，随着电子商务的快速发展，天水市樱桃产业已经搭乘数字经济的快车发展壮大，然而，在电商的发展过程中，天水市樱桃产业发展也面临着诸多问题，本文旨在探讨数字经济视角下天水樱桃产业的电商发展路径，根据实际情况找出目前电商的发展中存在的问题，并针对性的提出天水樱桃产业电商发展的路径和策略，希望能够为推动天水樱桃产业的持续健康发展提供参考。

Abstract: With the vigorous development of the digital economy, e-commerce has become an important force in promoting the upgrading of the agricultural industry and the sales of agricultural products. As an important agricultural product export area in Gansu Province, Tianshui City, with its unique geographical location and climate advantages, produces high-quality cherry varieties, which have won the love of consumers with their unique taste and quality, and have huge market potential. With the rapid development of e-commerce, the cherry industry in Tianshui City has taken the fast train of the digital economy to grow and develop. However, in the process of e-commerce development, the cherry industry in Tianshui City also faces many problems. This article aims to explore the e-commerce development path of the Tianshui cherry industry from the perspective of the digital economy, combine the trends and characteristics of the digital economy, identify the current problems, and propose a path and strategy for the e-commerce development of the Tianshui cherry industry, to provide reference for promoting the sustainable and healthy development of Tianshui cherry industry.