新质生产力赋能电子商务高质量发展的研究

Research on Empowering High-Quality Development of E-Commerce with New Quality Productivity

摘要: 本研究探讨了新质生产力，特别是大数据与人工智能技术，对电子商务高质量发展的影响机制、所面临的挑战及其应对。新质生产力在提升电子商务运营效率、优化用户体验及增强市场竞争力方面发挥了关键作用。然而，企业在享受技术红利的同时，也面临着技术、市场、政策与法规、人才与文化等多重挑战。针对这些挑战，企业需采取相应策略，凸显了新质生产力在推动电子商务迈向高质量发展阶段的不可或缺性。

Abstract: This study examines the impact mechanisms of new quality productivity, especially big data and artificial intelligence technologies, on the high-quality development of e-commerce, the challenges it faces and its responses. New quality productivity plays a key role in improving e-commerce operational efficiency, optimizing user experience and enhancing market competitiveness. However, while enjoying the dividends of technology, enterprises are also facing multiple challenges, including technology, market, policies and regulations, talent and culture. In response to these challenges, enterprises need to adopt appropriate strategies, highlighting the indispensability of new quality productivity in promoting e-commerce to the stage of high-quality development.