老龄化背景下盛泽镇文化康养发展路径探究

Research on the Development Path of Cultural Wellness in Shengze Town from the Perspective of Rural Revitalization

摘要: 在老龄化背景与健康中国战略的引领下，乡镇成为融合文化、旅游、健康、养老等产业的新载体。本文以苏州吴江盛泽镇为例，通过梳理其文化、环境资源，深入探究其文化康养的发展路径。运用SWOT分析，提出康养项目多元化、文化品牌特色化、时令养生精细化及服务人员专业化的策略。旨在促进盛泽镇文化康养产业的繁荣发展，不仅为当地提供理论支撑与实践指导，也为其他地区应对老龄化挑战、发展文化康养项目提供有益借鉴。

Abstract: Under the guidance of the aging background and the Healthy China initiative, townships have become new carriers that integrate industries such as culture, tourism, health, and elderly care. Taking Shengze Town in Wujiang, Suzhou as an example, this paper delves into the development path of its cultural wellness and healthcare industry by reviewing its cultural and environmental resources. Using SWOT analysis, it proposes strategies such as diversifying wellness projects, creating distinctive cultural brands, refining seasonal health practices, and professionalizing service personnel. The aim is to promote the prosperous development of the cultural wellness and healthcare industry in Shengze Town, providing both theoretical support and practical guidance for the local area, as well as offering useful references for other regions facing the challenges of aging and developing cultural wellness and healthcare projects.