新质生产力导向下中西部农村电商发展的困境与突破路径

The Dilemma and Breakthrough Path of Rural E-Commerce Development in Central and Western China under the Orientation of New Quality Productivity

摘要: 在全球经济与科技变革的大背景下，新质生产力成为经济发展的关键力量，农村电商对农村经济振兴意义重大，中西部地区的发展备受关注。中西部农村电商虽在交易规模、平台架构、产业融合及政策支撑等方面取得一定进展，但仍面临诸多困境。技术创新应用存在结构性阻碍，网络设施滞后、技术集成协同缺失；创新生态系统功能性紊乱，融资困难、技术转移不畅、主体互动不佳；数字化人才培育有系统性缺陷，培养体系失衡、激励留存艰难。为此，应加大网络建设投入、建立技术协同中心、设立金融扶持基金、优化人才培养与激励机制等。通过这些举措，有望突破困境，释放新质生产力效能，推动中西部农村电商持续发展，助力乡村振兴战略实施，缩小城乡差距。

Abstract: In the context of global economic and technological change, new quality productivity has become a key force for economic development, rural e-commerce is of great significance to the revitalisation of the rural economy, and the development of the central and western regions has attracted much attention. Although rural e-commerce in central and western China has made some progress in terms of transaction scale, platform architecture, industrial integration and policy support, it still faces many difficulties. There are structural impediments to the application of technological innovation, lagging network facilities, lack of technology integration and synergy; dysfunctional innovation ecosystems, financing difficulties, poor technology transfer, poor subject interaction; digital talent cultivation has systemic deficiencies, imbalance in the cultivation system, incentives to retain difficult. To this end, network construction investment should be increased, technology synergy centres should be established, financial support funds should be set up, and talent training and incentive mechanisms should be optimized. Through these initiatives, it is expected to break through the predicament, release the effectiveness of the new quality productivity, promote the sustainable development of rural e-commerce in central and western China, help the implementation of rural revitalisation strategy, and narrow the gap between urban and rural areas.