乡村振兴视角下贵州X公司“数字乡村”服务营销策略优化研究

Research on the Optimization of Service Marketing Strategy of Guizhou X Company’s “Digital Village” under the Perspective of Rural Revitalization

摘要: 随着新一代信息技术的发展，数字技术为推进乡村全面振兴注入了新动能。近几年，“数字乡村”建设的试点在全国范围内逐步展开，整体上促进了农业和农村的现代化进程，提高产品服务的独特性和竞争能力是非常关键的。文章通过对X公司营销策略的深入分析研究，刨析其在服务营销方面存在的问题并提出对应的优化建议，促进企业优化其营销策略、巩固提升其经营业绩，并扩大企业产品的受众面、知晓度，推进企业的全面振兴。同时以点带面、先行先试，为同行业的企业发展提供策略参考。

Abstract: With the development of a new generation of information technology, digital technology has injected new momentum into promoting the comprehensive revitalization of rural areas. In recent years, various localities have gradually carried out pilot projects for digital village construction, which has generally accelerated the pace of agricultural and rural modernization, and the characteristics and competitiveness of products and services are particularly important. Through the in-depth analysis and research of the marketing strategy of Company X, this paper analyzes the existing problems in service marketing and puts forward corresponding optimization suggestions, so as to promote enterprises to optimize their marketing strategies, consolidate and improve their business performance, expand the audience and awareness of enterprise products, and promote the comprehensive revitalization of enterprises. At the same time, it provides strategic reference for the development of enterprises in the same industry.