网络嵌入视角下老字号制造企业绿色创新现状、问题及对策研究

Research on the Status Quo, Problems and Countermeasures of Green Innovation of Time-Honored Manufacturing Enterprises under the Perspective of Network Embedding

摘要: 在低碳治理和高质量发展背景下，老字号制造企业需要通过绿色创新等转型行为提高自身竞争力，以达到“老树”新芽、重焕生机的目的。在绿色创新的过程中，企业网络关系对于创新资源匮乏情况下获取资源至关重要。为进一步研究网络嵌入视角下老字号企业绿色创新的现状、问题及对策，本文以天津老字号企业为例。深入剖析了当前老字号企业绿色创新现状，针对其存在的问题进行了梳理，结果发现：1) 当前大多数老字号企业变革意识不强，不擅长利用网络关系助力发展。2) 环境嵌入层面经济环境低迷，因地制宜的政策实施程度有待提高。3) 结构嵌入层面存在中心性企业无法最大化利用资源；边缘性企业缺少核心竞争力。4) 关系嵌入层面企业间联系频次较低、资源共享力度有待提升等问题。并针对以上问题，提出了如下建议：1) 企业应明晰创新变革动机，强化借助外在助力的意识。2) 环境嵌入层面老字号企业需提升适应环境和利用政策的柔性力度。3) 结构嵌入层面需加强企业之间的合作联系，从而建立网络关系群，实现高质量网状发展。4) 关系嵌入层面企业需加强与利益相关者间的沟通互动以提升信任程度，形成以大带小、以强扶弱的局面。

Abstract: In the context of low-carbon governance and high-quality development, Tianjin’s time-honored manufacturing enterprises need to improve their competitiveness through green innovation and other transformational behaviors in order to revive their vitality. In the process of green innovation, inter-firm network relationships are crucial for acquiring resources in the absence of innovation resources. In order to further study the status quo, problems and countermeasures of green innovation of Tianjin’s time-honored enterprises from the perspective of network embeddedness. This paper deeply analyses the status quo of green innovation of Tianjin’s time-honored enterprises and combs through the existing problems, and finds that: 1) most of the time-honored enterprises do not have a strong awareness of reform, and they are not good at using the network relationship to support the development of their enterprises. 2) The economic environment at the environmentally embedding is characterized by a prevailing sense of depression, and there is a clear need to enhance the level of implementation of locally tailored policies. 3) Structural embeddedness: central enterprises are unable to maximize the use of resources; however, the lack of core competencies in marginal enterprises. 4) At the relational embeddedness, the frequency of contact between enterprises is low, and the intensity of resource sharing needs to be improved. In view of the above problems, it is suggested that: 1) enterprises should clarify the motivation of innovation and reform, and strengthen the awareness of external support. 2) At the level of environmental embeddedness, time-honored enterprises need to improve their flexibility in adapting to the environment and taking advantage of policies. 3) At the level of structural embeddedness, enterprises need to strengthen cooperative links between firms so as to create clusters of network relationships and achieve high-quality mesh development. 4) At the relational embedding level, enterprises must enhance communication and interaction with stakeholders to reinforce trust, thereby creating an environment in which larger entities can guide smaller ones and stronger ones can support weaker ones.