乡村振兴背景下烟台樱桃电子商务发展研究

Research on the Development of Yantai Cherry E-Commerce under the Background of Rural Revitalization

摘要: 在全面深入地实施乡村振兴战略的过程中，对推动农业农村经济高质量发展的需求也越来越迫切，而发展农产品电子商务，也给农村经济的持续、健康发展提供了新的契机。烟台市具有得天独厚的自然条件，非常适合樱桃的生长。这是我国农产品电子商务发展的基础，同时也是提升农户收入的关键。近年来，烟台将电子商务与大樱桃有机地结合起来，对农业生产进行了创新，开拓了农产品流通的新途径。本研究以烟台大樱桃为研究对象，通过对其发展现状和存在的问题进行分析，提出具有创新性的发展思路和对策，以促进电子商务的快速、可持续发展。

Abstract: In the process of comprehensively and deeply implementing the rural revitalization strategy, the demand for promoting high-quality development of agriculture and rural economy is becoming increasingly urgent. The development of e-commerce for agricultural products also provides new opportunities for the sustained and healthy development of rural economy. Yantai city has unique natural conditions that are very suitable for the growth of cherries. This is the foundation of the development of e-commerce for agricultural products in China, and also the key to increasing farmers’ income. In recent years, Yantai has organically combined e-commerce with cherries, innovated agricultural production, and opened up new channels for the circulation of agricultural products. This study takes Yantai cherry as the research object, analyzes its development status and existing problems, and proposes innovative development ideas and countermeasures to promote the rapid and sustainable development of e-commerce.