人工智能技术辅助的我国电商发展策略研究

Research on the Development Strategy of China’s E-Commerce Supported by Artificial Intelligence Technology

摘要: 人工智能带来的技术优势在电子商务行业带来前所未有的发展优势，深度分析理解并掌握不同AI技术对电子商务发展的影响能够优化技术应用，并进一步推动电商行业的发展。本文运用扎根理论，对人工智能技术在电商行业发展中的应用展开分析，发现人工智能技术能够通过技术创新、市场营销、运营优化、人才培养4个方面助力电商行业的发展。

Abstract: The technological advantages brought by artificial intelligence have brought unprecedented development advantages to the e-commerce industry. A thorough analysis and understanding of the impact of different AI technologies on the development of e-commerce can optimize the application of technologies and further promote the development of the e-commerce industry. This paper uses grounded theory to analyze the application of artificial intelligence technologies in the development of the e-commerce industry and discovers that artificial intelligence technologies can contribute to the development of the e-commerce industry through four aspects: technological innovation, marketing, operation optimization, and talent cultivation.