电子商务视觉营销中文字设计对用户体验的影响
The Impact of Character Design on User Experience in E-Commerce Visual Marketing
DOI: 10.12677/ecl.2025.143820, PDF,   
作者: 林雨波：浙江理工大学理学院，浙江 杭州
关键词: 电子商务；视觉营销；文字设计；用户体验；E-Commerce； Visual Marketing； Character Design； User Experience
摘要: 本文探讨了电子商务视觉营销中文字设计对用户体验的影响，并提出了优化建议。视觉营销是电子商务中提升用户关注度和促进销售转化的重要手段，而文字设计作为其核心要素之一，对信息传达和品牌塑造起着关键作用。本文概述了文字设计的定义、内容，包括字体与字号、排版与布局、色彩等方面，以及文字设计影响用户体验的理论基础，并从提升信息传达效率、增强品牌认知和优化交互体验三个方面分析了文字设计对用户体验的影响。合理的文字设计能够显著提升用户的认知效率和情感体验，进而促进购买行为。针对文字设计的优化，本文提出了遵循基本设计原则、关注用户习惯与需求等建议。
Abstract: This article explores the impact of character design on user experience in e-commerce visual marketing and offers optimization suggestions. Visual marketing is a crucial means in e-commerce to enhance user attention and promote sales conversion, and character design, as one of its core elements, plays a key role in information transmission and brand building. This article outlines the definition and content of character design, including font and font size, layout and arrangement, color, etc., as well as the theoretical basis of the impact of character design on user experience, and analyzes the impact of character design on user experience from three aspects: improving information transmission efficiency, enhancing brand recognition, and optimizing interaction experience. Reasonable character design can significantly improve users’ cognitive efficiency and emotional experience, thereby promoting purchase behavior. Regarding the optimization of character design, this article proposes suggestions such as following basic design principles and paying attention to user habits and needs.
文章引用：林雨波. 电子商务视觉营销中文字设计对用户体验的影响[J]. 电子商务评论, 2025, 14(3): 1249-1253. https://doi.org/10.12677/ecl.2025.143820

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