电商平台算法歧视的法律规制研究

Research on Legal Regulation of Algorithm Discrimination in E-Commerce Platforms

摘要: 数字化的电商平台在方便用户购买商品和接受服务的同时，囿于算法黑箱存在的科技壁垒，使算法歧视现象频频出现在电子商务领域。电商平台和用户存在极大的信息不对称且算法黑箱使用户在寻求法律帮助时往往存在诸多障碍。为了更有效地应对这一问题，我们不能仅限于对算法因果关系的复杂探讨，而应将重点转向基于客观事实的不当得利分析，以厘清算法歧视下的责任归属。这一视角的转换不仅有助于揭示算法歧视的核心问题，还能为构建公正合理的法律救济机制提供新的思路和实践路径。

Abstract: Digital e-commerce platforms, while enhancing user convenience in purchasing goods and accessing services, are constrained by technological barriers associated with the “black box” nature of algorithms, leading to frequent occurrences of algorithmic discrimination in the e-commerce sector. The significant information asymmetry between platforms and users, coupled with the opacity of algorithmic decision-making, creates substantial obstacles for users seeking legal remedies. To address this issue more effectively, we should move beyond the intricate discussion of algorithmic causality and instead focus on an unjust enrichment analysis based on objective facts to clarify liability in cases of algorithmic discrimination. This shift in perspective not only helps uncover the core issues of algorithmic discrimination but also provides new insights and practical approaches for establishing a fair and effective legal remedy system.